Shares of TTK Prestige, Stove Kraft, and Butterfly Gandhimathi Appliances surged up to 15% intraday, driven by increased demand for electric cooking appliances. This surge is primarily attributed to growing concerns about potential disruptions in the supply of liquefied petroleum gas (LPG), prompting consumers to shift towards electric alternatives.

Acquisition in the Beauty Sector

In a significant development within the prestige beauty market, Estée Lauder is set to acquire Forest Essentials, a prominent Indian Ayurvedic beauty brand. Founded by Mira Kulkarni in 2000, Forest Essentials has established a notable footprint with 200 stores across India.

Forest Essentials reported a revenue of approximately €54.7 million (INR 585 crore) for the financial year ending March 2025, reflecting an impressive 18% year-on-year growth. This positions the brand as one of the top players in India’s homegrown prestige beauty market, which currently holds about 10% market share.

Future Prospects

India’s prestige and luxury beauty market is forecasted to grow to $4 billion by 2035, indicating a robust expansion trajectory. In addition, Kama Ayurveda has reported revenue of INR 141 crore (approximately €13.18 million) for the same financial year, further underscoring the growth potential in this sector.

Estée Lauder previously held a 49% stake in Forest Essentials as of 2020, indicating a long-standing interest in the brand’s growth and market presence.

As the prestige market evolves, the shift in consumer preferences towards electric cooking options and the strategic acquisitions in the beauty sector highlight significant trends that could reshape the landscape. Details remain unconfirmed regarding the full impact of these developments on the market dynamics.

The post Prestige Brands See Surge Amid Market Shifts appeared first on The Business News.