Ola Electric has called for #EndICEAge amid an oil shock brought on by the Iran war. This initiative comes at a critical time when the company is facing challenges in the electric vehicle (EV) market, with sales in February 2026 plummeting to their lowest since the company went public in August 2024.
In a bid to revitalize interest and sales, Ola Electric has launched the ‘EndICEAge’ campaign, which offers electric scooters and motorcycles starting at an attractive price of ₹49,999. The campaign promises benefits totaling up to ₹50,000, including service guarantees and assured buyback schemes, aimed at making the transition to electric mobility more appealing for consumers.
Bhavish Aggarwal, the CEO of Ola Electric, emphasized the urgency of this campaign, stating, “Rising fuel prices and the current geopolitical situation are clear reminders of why India must accelerate its journey towards energy independence.” He further added, “Every EV on the road reduces our dependence on imported oil,” highlighting the broader implications of adopting electric vehicles.
The buyback guarantee included in the campaign offers an assured buyback value of up to 60% on its EVs, which is expected to alleviate concerns for potential buyers regarding the resale value of their investments. Additionally, the extended warranty for Ola Electric’s S1 scooters and Roadster motorcycles is set at eight years, providing further assurance to customers.
This promotional offer is valid until 31 March 2026, and Ola Electric is optimistic that these incentives will help turn around the declining sales trend. The company, recognized as India’s largest electric two-wheeler maker, is determined to reclaim its position in the market.
As the campaign unfolds, observers are keen to see how effective these measures will be in boosting sales and consumer confidence in the electric vehicle sector. Bhavish Aggarwal stated, “We are going to do whatever it takes to accelerate India’s move beyond ICE!” This commitment signals a robust push towards a more sustainable future for transportation in India.
Details remain unconfirmed regarding the long-term impact of the campaign on Ola Electric’s market share, but the urgency of the situation is clear. With the backdrop of rising fuel costs and geopolitical tensions, the push for electric vehicles has never been more critical.
