Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign
What does Dakota Johnson’s latest campaign with Calvin Klein reveal about her evolving image? The actress appears nearly nude in the Spring 2026 campaign, which was released on March 9, 2026, and features a series of bold looks promoting the brand’s undergarments and denim line.
The campaign, directed and photographed by Gordon von Steiner, explores themes of confidence and comfort in private spaces. Johnson expressed her enthusiasm for the campaign, stating, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.”
Johnson, now 36, was last seen in the film Materialists and is set to make her directorial debut with A Tree Is Blue. Additionally, she will serve as an executive producer for her upcoming project Verity, expected to be released in 2026.
The campaign features Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines, which aim to convey a timeless quality. Johnson noted, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” This aligns with the brand’s history of provocative advertising campaigns featuring prominent stars.
In the context of her personal life, Johnson was previously in a relationship with Chris Martin, which ended in June 2025. More recently, in January 2026, she was spotted holding hands with singer Role Model.
The promotion for the campaign launched globally across CK retail sites, its website, and social platforms, reaching a wide audience. Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion in the three months leading up to December 2025, highlighting the brand’s strong market presence.
As Dakota Johnson continues to evolve both personally and professionally, her collaboration with Calvin Klein marks a significant moment in her career, blending fashion with themes of empowerment.
Details remain unconfirmed regarding the full impact of this campaign on her future projects and public image.
