As the cricketing world gears up for the T20 season of 2026, a significant partnership has emerged that promises to redefine the fan experience. Just before the season kicks off, CREX has been announced as the Official Fan Engagement Partner for the Delhi Capitals, a collaboration that aims to transform how fans interact with the game.
On the announcement day, Purshottam Rawat, CEO of CREX, emphasized the changing dynamics of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment reflects a broader trend in sports where engagement goes beyond passive watching to active participation.
Starting with the first match of the season, fans will be able to access real-time, interactive experiences through the CREX app. This innovative approach allows participants to engage in quiz-based contests for free, creating a lively atmosphere that enhances the matchday experience.
Participants in these contests stand a chance to win exclusive rewards, including team merchandise, signed memorabilia, and coveted match tickets. This initiative not only incentivizes fan participation but also deepens their connection to the team and the sport.
Sunil Gupta, CEO of Delhi Capitals, expressed enthusiasm about the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He further noted, “This partnership allows us to further deepen that connection,” highlighting the mutual benefits for both the franchise and its supporters.
CREX, with over 100 million downloads and 20 million monthly active users, has recorded an impressive 213 million minutes of user engagement. This robust digital footprint underscores the potential for the partnership to reach a wide audience and engage fans in meaningful ways.
The collaboration is part of a larger trend within the Indian T20 league, which is increasingly embracing a digital-first approach. By merging live sports with gamification and immersive engagement, the partnership underscores the growing importance of digital fan ecosystems.
As the T20 season approaches, the excitement builds not only for the matches but also for the innovative experiences that await fans. With CREX at the helm of fan engagement, the Delhi Capitals are poised to offer a season unlike any other, where every moment can be shared and celebrated in real-time.
In a world where digital interaction is paramount, this partnership is a significant step forward in creating a more engaging and interactive cricketing experience for fans everywhere.
